Founded in 2024, VEJEi is a private pharmaceutical company based in Casablanca, Morocco.
Our Mission :
We collaborate with leading international companies to promote and distribute trusted global brands.
Our portfolio includes food supplements, cosmetics, and medical devices.
Experience & Founding
VEJEi was founded by a FrenchMoroccan entrepreneur with over 15 years of experience representing and distributing leading cosmetic brands in Morocco and abroad. With proven expertise in launching international pharmaceutical ventures across Africa, our founder built VEJEi to bridge innovation and accessibility in healthcare.
At VEJEi, we believe that everyone deserves the right to optimal health and to benefit from innovative, accessible solutions. That’s why we are dedicated to enhancing patients’ wellbeing through a diverse range of wellness products, cosmetics, dietary supplements, and highquality medical devices.
The COVID19 crisis revealed a major challenge: limited access to essential healthcare products. Shortages, fragile supply chains, and unmet needs highlighted the urgent necessity to rethink healthcare access, especially in Africa and the Maghreb. From this realization, VEJEi was born.
Mission Statement
Our mission is to meet this challenge by making highquality healthcare products more accessible, ensuring prevention and care for all. Guided by innovation, efficiency, and strong ethical values, we are committed to improving patients’ quality of life while driving meaningful progress in healthcare access across the region.
Health as a Right
We believe that health is a fundamental right. We are committed to upholding it by providing accessible, reliable, and tailored solutions that address the specific needs of populations across Africa and the Maghreb.
Our strategic committee brings together distinguished experts from the Moroccan Agency for Medicines and Health Products, private equity, technology, and the pharmaceutical industry in the MENA and African regions. This diversity of expertise strengthens our strategic vision and enhances our ability to anticipate and adapt to sector developments.
CEO Al Maghribia Lil istitmar Private equity